Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, recently announced a strategic partnership with Veeam Software, the global leader in Data & AI Trust.
Mindware has been appointed as a value-added distributor for Veeam across the Middle East, Pakistan, Afghanistan, Egypt and Libya.
The partnership brings together Veeam’s industry-leading data resilience capabilities with Mindware’s extensive regional channel network, technical expertise, local market presence, partner ecosystem and cloud capabilities. Together, the companies will work to help organisations protect their critical data and applications, recover rapidly from disruption, and maintain business continuity in an increasingly complex threat landscape.
Organisations across the region are facing growing pressure to strengthen data resilience and establish greater trust in the data powering cloud, analytics and AI initiatives. As ransomware and cyberattacks become more sophisticated, cloud and SaaS adoption accelerates, regulatory requirements evolve, and AI adoption scales across critical business processes, organisations need greater visibility, governance, security and recoverability across their data environments.
Against this backdrop, the partnership will enable Mindware’s channel partners to deliver Veeam solutions to customers across a broad range of industries and organisation sizes, including enterprises, SMBs, government entities, healthcare organisations, and financial institutions.
As part of the partnership, Mindware will provide its channel ecosystem with comprehensive support across training, certification, sales and technical enablement, marketing, proof-of-concepts, workshops, technical support, and partner incentives. Mindware will also offer additional professional and technical services around Veeam, including implementation and enablement capabilities, helping partners accelerate deployments and deliver greater value to customers.
Mindware’s regional scale, experienced team, and strong financial foundation were key factors in Veeam’s selection of the distributor. The partnership is designed to expand Veeam’s market reach while giving partners the resources, expertise and support required to capitalise on growing demand for data resilience solutions.
Veeam is ranked the number one provider worldwide for data protection software market share by IDC and has been named a Leader in the Gartner® Magic Quadrant for Backup & Data Protection Platforms for the tenth consecutive time. Combined with Mindware’s regional reach and ability to translate leading technologies into scalable, market-ready solutions, this leadership provides partners with a strong foundation to address growing customer demand for data resilience and Data & AI Trust.
“Data resilience has moved well beyond being an IT priority; it is now fundamental to business continuity, risk management and digital transformation. Across our markets, organisations are adopting cloud and AI at an unprecedented pace, while many are still working to establish the governance, visibility and resilience needed to trust AI-powered systems at scale. Customers increasingly recognise that AI is only as reliable as the data behind it”, commented Nicholas Argyrides, VP Gulf & East Africa at Mindware.
“Our partnership with Veeam brings together two complementary strengths: Veeam’s proven leadership in data resilience, and Mindware’s ability to translate leading technologies into scalable, market-ready solutions through our regional channel ecosystem. We see a significant opportunity to equip our partners with the expertise, services and resources they need to help customers protect, govern and recover their data, giving them the confidence to innovate, strengthen cyber resilience and accelerate AI initiatives safely and responsibly. This is about making data resilience an integral part of how organisations across the region build and modernize their digital infrastructure”, continued Argyrides.
Over the next 12–24 months, Mindware and Veeam will focus on expanding market coverage, growing the partner ecosystem, driving customer acquisition, increasing cloud adoption, and accelerating revenue growth across the covered territories. The companies are also exploring additional initiatives in Saudi Arabia and across the wider region to further develop the Veeam ecosystem and create new opportunities for partners and customers.
“Organisations across the Middle East are accelerating cloud and AI adoption, and they need confidence that the data behind it is secure, governed and recoverable. Data resilience is the foundation of that trust. Mindware’s regional reach and technical depth extend our ability to put these capabilities in the hands of more partners and customers, so they can recover quickly from disruption and move forward with AI with confidence”, said Charbel Zreiby, Channel Director, EMEA East at Veeam.
The partnership will be showcased at LEAP Saudi Arabia 2026, providing a highly relevant platform to engage technology decision-makers, government organisations, enterprises, investors and channel partners from Saudi Arabia and the wider region. The event reflects the growing importance of data resilience, cloud transformation and secure data management as organisations accelerate their digital transformation strategies.
For organisations operating in today’s digital economy, data resilience is no longer simply an IT requirement. The ability to protect, recover and maintain access to critical data and applications is fundamental to business continuity. Through this partnership, Mindware and Veeam aim to make advanced data resilience and Data & AI Trust capabilities more accessible to organisations throughout the region. By helping customers improve visibility, governance, security and recovery across their data environments, the partnership will support organisations as they modernise infrastructure, strengthen cyber resilience and accelerate AI adoption with greater confidence.
Image Credit: Mindware & Veeam
Source: Tahawul Tech