iCAUR recently officially opened its first showroom in the Kingdom, located at Al Khobar Front Yard in Khobar. The facility’s launch marks a new chapter in iCAUR’s localization journey, providing a direct hub for local customers to explore the brand, experience its products firsthand, and access dedicated service support.
As a new energy vehicle brand built on classic design, thoughtful technology, and sustainable ecosystems, iCAUR’s entry into Saudi Arabia goes far beyond a straightforward product rollout. Operating under a subsidiary model, iCAUR takes direct charge of vehicle imports, unified brand building, and standardized management across Saudi Arabia. This enables the brand to respond to local market needs with greater agility, building a robust operational loop that covers sales, after-sales service, parts supply, and customer communications.
Driving this model is the full systemic backing of its parent company, Chery Group. As a Fortune Global 500 company, Chery Group has maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. On the R&D front, the Group has established eight global R&D centers and employs over 30,000 R&D personnel, including more than 10,000 software engineers. This formidable foundation underpins iCAUR’s global product development, quality validation, and supply chain resilience.
The iCAUR V27 is set to officially launch in Saudi Arabia in the near future. Engineered specifically for the region’s extreme heat, long-distance travel, and diverse road conditions, the V27 combines classic design, a generous interior, a intelligent cockpit, and a new energy driving experience to deliver confident performance across a wide range of journeys, from city commuting and family trips to weekend getaways Beyond that, iCAUR has achieved 100% parts coverage for the V27. Coupled with standardized after-sales processes and rapid local response, this ensures users receive stable, transparent, and trustworthy support long after their purchase.
As summer football fever continues to sweep through the daily lives of Saudi users, iCAUR is launching its “Ride to Cheer” campaign. The showroom has been transformed into a vibrant football-themed hub, inviting fans to stop by and take a test drive, turning the dealership into an interactive gathering spot for enthusiasts. Adding to this dynamic experience, the AiMOGA robot will gradually become a fixture in our showroom, further bridging the gap between the brand and its customers. From the opening of the first showroom and the rollout of subsidiary model to the launch of the V27 and its comprehensive parts ecosystem, iCAUR is building not just sales touchpoints in Saudi Arabia, but a trust-based ecosystem designed for long-term ownership experience. Looking ahead, iCAUR will continue to champion classic design, thoughtful technology, and sustainable ecosystems, to create a freer, more enjoyable, and more trustworthy mobility experience for users in Saudi Arabia.
Source: Saudi Gazette